Maison AWL
Overview
Maison AWL is Célia's home-organising universe on social media. We designed a service marketplace that gives her community access to professionals trained in her method.
About
Behind Maison AWL is Célia, who shares her home-organising expertise with an engaged community while training professionals in her craft and service standards.
Context & challenges
Célia's community increasingly wanted access to home-organising services, while she was training more and more professionals through Maison AWL.
The challenge was to turn that momentum into a simple, reassuring experience that could match the right requests with the right professionals without losing the quality, trust and brand universe she had already established.
Objectives
The platform needed to create a clear meeting point between two audiences: a community looking for in-home organising services, and professionals trained by Maison AWL who were ready to help.
Results
We developed a complete platform around Maison AWL's business, turning its community and network of trained professionals into a genuine service ecosystem.
The entire journey was designed for Maison AWL: submitting a request, qualifying the need, matching clients with the right professionals, communicating and tracking projects.
We shaped the whole experience, from art direction to product structure, so it would feel like a natural extension of the brand.
