01
Reassurance & content
Messaging, service clarity and proof points were refined to help visitors trust the company faster.
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Souji Nova
Souji Nova needed a clear and reassuring landing page to turn more visitors into quote requests.
About the company
A cleaning company serving both consumers and businesses. The main challenge was to reassure quickly and structure the offer so it felt easy to understand.
Industry
Cleaning services
Company size
1 - 10
Context & challenges
This market requires immediate trust. The site had to feel simple, clean and effective to convert without unnecessary friction.
- Build trust very quickly
- Clarify the services offered
- Guide users toward contact more efficiently
Client objectives
We designed a conversion-focused landing page with a better segmented offer, reassuring messaging and clear entry points.
- Generate more inbound requests
- Differentiate client profiles more clearly
- Improve understanding of the offer
Actions taken
02
Conversion optimization
CTA placement, structure and section flow were adjusted to reduce hesitation.
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