01
Art direction
A more premium visual redesign with more breathing room and stronger hierarchy between content blocks.
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AMG Promotion
AMG Promotion helps brands create custom promotional products with a more premium image and a clearer commercial message.
About the company
A company specialized in textiles, goodies and personalized materials for major national brands. The challenge was to modernize perception while making the offer easier to understand.
Industry
Promotional products
Company size
20 - 50
Context & challenges
The previous website did not highlight perceived quality enough or clearly explain the breadth of the offer. We reworked the structure to reassure, clarify and create a more premium feel.
- Brand image felt too generic
- Offer was not structured enough for new visitors
- Key content lacked hierarchy
Client objectives
A new landing page, sharper art direction, stronger content hierarchy and sections designed to help prospects understand the offer quickly and request a quote.
- Increase credibility from the first screen
- Present the offer and use cases more clearly
- Improve commercial lead generation
Actions taken
02
Landing structure
Content was rewritten and reorganized to guide reading and make the offer easier to grasp.
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